🔮Pinterest Predicts & Trends Reports
What Pinterest Predicts is, how to read the annual trend report, and how to pull Pinterest Trends data you can actually act on.
🎉 Trusted by 40,000+ Pinterest users worldwide — including sellers who plan seasonal ranges from this data.
📚 The Two Free Resources
🔮 Pinterest Predicts
Annual forecast of trends Pinterest expects to grow
Planning a year ahead
📊 Pinterest Trends
Live tool showing search interest over time
Timing and seasonality
They answer different questions. Predicts tells you what might matter; Trends tells you when it matters.
🔮 Pinterest Predicts — The Annual Forecast
Pinterest publishes a yearly trend report built on its own search data, released ahead of the year it covers. It's free and doesn't require an account.
👉 business.pinterest.com/pinterest-predicts
What's inside
Around 20 named trends per edition (2026 has 21), each with its own page
The search language people are using — often more valuable than the trend name
Supporting data on how fast interest is rising
Category breakdowns (home, food, fashion, beauty, weddings, travel)
A Download report button for the full PDF
🏷️ The trend names are deliberately odd — Poetcore, Scent Stacking, Gimme Gummy, Brooched. Nobody searches those words. Open each trend's page and take the underlying search terms listed there; that's the part you can actually target.
⚠️ Read it as a hypothesis, not a promise
This matters more than anything else on this page.
Predicts is a forecast built on early signals. Pinterest has a good track record, but forecasts miss. Some predicted trends land hard, others fade quietly.
Rebuild your content plan around one prediction
Shortlist the predictions relevant to your niche
Assume a trend will arrive on schedule
Verify with live search data before committing
Copy the exact examples in the report
Use the search language, apply your own angle
Chase predictions outside your niche
Ignore the 90% that don't apply to you
A workflow that actually uses it
1️⃣ Read it fully
The sub-trends carry more opportunity than the headlines
2️⃣ Filter to your niche
Most predictions won't apply — discard them without guilt
3️⃣ Extract the phrasing
Write down the exact search terms used
4️⃣ Verify on Pinterest
Search those terms and check whether real pins are earning saves
5️⃣ Work backwards from the peak
Decide your publish deadline
💡 Step 3 is where the value hides. Trend names are marketing language. The search phrases quoted in the report are what people actually type — and those are what you target. See Pinterest keyword research.
📊 Pinterest Trends — The Live Tool
Pinterest's free trends tool shows search interest over time for specific terms.
What it answers well
Is this seasonal?
The yearly curve makes it obvious
When does interest start rising?
Find the month the line turns upward
Is it growing year over year?
Compare the same month across years
Which phrasing wins?
Compare related terms side by side
Does it differ by country?
Regional views show market differences
The timing calculation
This single workflow is the most practical thing the tool offers:
Enter your topic
Find the month interest starts rising — not the peak
Subtract 4–6 weeks
That's your publish deadline
⏰ Why the lead time? Pins need to accumulate saves before Pinterest distributes them widely. Publishing at the peak means competing with content that's been building momentum for months.
Exporting trends data
Pinterest's trends tool has offered data export, though the interface and availability have changed over time. If you can't export what you need, or you want data for your own niche rather than Pinterest's aggregate view, build your own dataset instead — see below.
📈 Build Your Own Trend Data
Official reports describe trends at Pinterest's scale. They can't tell you what's moving in your specific niche this month. For that, measure it yourself.
The recent + rising method
Search your niche term on Pinterest
Collect the results with SortPin — how to collect and sort
Sort by date, newest first
Among pins from the last 1–3 months, look for unusually high save counts
Export CSV to track it over time
Reading the result
Recent pins, high saves
🔥 Active momentum — the strongest signal available
Only old pins perform
📚 Evergreen topic, not a trend
Recent pins, low saves
❄️ Cooling, or never took off
One recent pin very high
⚠️ Single outlier — not a trend yet
The 3-source rule
Before calling something a trend, require all four:
✅ At least 3 unrelated accounts covering the same angle
✅ All published recently (last ~3 months)
✅ All showing above-average saves for the niche
✅ Pattern still visible when you re-check two weeks later
Meet all four and you have evidence. Meet fewer and you have a hunch.
📊 Exporting turns snapshots into trends. Re-scan the same query monthly and diff the CSVs — that's a trend line nobody else in your niche has.
🗓️ Seasonal Planning Calendar
Pinterest's seasonal rhythm is consistent enough to plan against.
🎊 New year / goal setting
November
Early November
💝 Valentine's Day
Early January
Early January
🌷 Spring home refresh
February
Mid-February
💒 Wedding season
December–January
December
🏖️ Summer travel
March
Early March
📚 Back to school
June
Early June
🎃 Halloween
August
Early August
🦃 Thanksgiving
September
Mid-September
🎄 Christmas
September
Early September
♻️ Seasonal pins compound. A Christmas pin published in September works again the following year with no extra effort — one of Pinterest's real advantages over feed-based platforms.
❓ FAQs
Q: What is Pinterest Predicts? A: Pinterest's free annual trend forecast, built from its own search data and published ahead of the year it covers. It highlights topics Pinterest expects to grow, along with the search language people use.
Q: Where can I find the Pinterest Predicts report? A: Pinterest publishes it on its own business and newsroom sites each year, free and without requiring an account. Search for "Pinterest Predicts" plus the year.
Q: Is Pinterest Predicts accurate? A: It has a reasonable track record, but it's a forecast based on early signals — not a guarantee. Verify any prediction against live search and save data in your niche before building content around it.
Q: How is Pinterest Trends different from Pinterest Predicts? A: Predicts is an annual forecast of what may grow. Trends is a live tool showing actual search interest over time. Use Predicts for direction and Trends for timing.
Q: Can I download Pinterest Trends data as CSV? A: The trends tool has offered export, though availability has changed over time. For niche-specific data you control, collect pins with SortPin and export to CSV instead.
Q: How early should I publish seasonal content? A: Roughly 4–6 weeks before interest starts rising — which for major holidays means 2–3 months ahead of the event itself.
Q: How do I tell a real trend from one viral pin? A: Require at least three unrelated accounts covering the same angle recently, all with above-average saves, and confirm the pattern still holds when you check again two weeks later.
Q: Should I chase every trend in the report? A: No. Off-topic pins weaken what your account signals to Pinterest. Only pursue trends that genuinely fit your niche.
👉 Related Guides
Last updated