> For the complete documentation index, see [llms.txt](https://help.sortpin.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.sortpin.com/pinterest-guides/pinterest-predicts-trends-report.md).

# Pinterest Predicts & Trends Reports

{% hint style="info" %}
**Pinterest publishes more free trend data than almost any other platform** — an annual forecast plus a live search-interest tool. Most people read the headlines and stop. This page covers how to turn both into something you can act on.
{% endhint %}

> 🎉 **Trusted by 40,000+ Pinterest users worldwide** — including sellers who plan seasonal ranges from this data.

## 📚 The Two Free Resources

| Resource                  | What it is                                          | Best for               |
| ------------------------- | --------------------------------------------------- | ---------------------- |
| 🔮 **Pinterest Predicts** | Annual forecast of trends Pinterest expects to grow | Planning a year ahead  |
| 📊 **Pinterest Trends**   | Live tool showing search interest over time         | Timing and seasonality |

They answer different questions. Predicts tells you *what might matter*; Trends tells you *when it matters*.

***

## 🔮 Pinterest Predicts — The Annual Forecast

Pinterest publishes a yearly trend report built on its own search data, released ahead of the year it covers. It's free and doesn't require an account.

👉 [**business.pinterest.com/pinterest-predicts**](https://business.pinterest.com/pinterest-predicts/)

<figure><img src="/files/PmmLFYZgaC9bskqruh93" alt="The Pinterest Predicts annual trend report"><figcaption><p>Pinterest Predicts 2026 — 21 trends, each with its own named page, plus a <strong>Download report</strong> button top right</p></figcaption></figure>

### What's inside

* Around **20 named trends** per edition (2026 has 21), each with its own page
* The **search language** people are using — often more valuable than the trend name
* Supporting data on how fast interest is rising
* Category breakdowns (home, food, fashion, beauty, weddings, travel)
* A **Download report** button for the full PDF

> 🏷️ **The trend names are deliberately odd** — *Poetcore*, *Scent Stacking*, *Gimme Gummy*, *Brooched*. Nobody searches those words. Open each trend's page and take the **underlying search terms** listed there; that's the part you can actually target.

### ⚠️ Read it as a hypothesis, not a promise

This matters more than anything else on this page.

Predicts is a **forecast built on early signals**. Pinterest has a good track record, but forecasts miss. Some predicted trends land hard, others fade quietly.

| ❌ Don't                                         | ✅ Do                                             |
| ----------------------------------------------- | ------------------------------------------------ |
| Rebuild your content plan around one prediction | Shortlist the predictions relevant to your niche |
| Assume a trend will arrive on schedule          | Verify with live search data before committing   |
| Copy the exact examples in the report           | Use the search *language*, apply your own angle  |
| Chase predictions outside your niche            | Ignore the 90% that don't apply to you           |

### A workflow that actually uses it

| Step                                 | What to do                                                       |
| ------------------------------------ | ---------------------------------------------------------------- |
| 1️⃣ **Read it fully**                | The sub-trends carry more opportunity than the headlines         |
| 2️⃣ **Filter to your niche**         | Most predictions won't apply — discard them without guilt        |
| 3️⃣ **Extract the phrasing**         | Write down the exact search terms used                           |
| 4️⃣ **Verify on Pinterest**          | Search those terms and check whether real pins are earning saves |
| 5️⃣ **Work backwards from the peak** | Decide your publish deadline                                     |

> 💡 **Step 3 is where the value hides.** Trend names are marketing language. The search phrases quoted in the report are what people actually type — and those are what you target. See [Pinterest keyword research](/pinterest-growth-and-analytics/how-to-do-pinterest-keyword-research.md).

***

## 📊 Pinterest Trends — The Live Tool

Pinterest's free trends tool shows **search interest over time** for specific terms.

### What it answers well

| Question                         | How to read it                         |
| -------------------------------- | -------------------------------------- |
| Is this seasonal?                | The yearly curve makes it obvious      |
| When does interest start rising? | Find the month the line turns upward   |
| Is it growing year over year?    | Compare the same month across years    |
| Which phrasing wins?             | Compare related terms side by side     |
| Does it differ by country?       | Regional views show market differences |

### The timing calculation

This single workflow is the most practical thing the tool offers:

1. Enter your topic
2. Find the month interest **starts rising** — not the peak
3. **Subtract 4–6 weeks**
4. That's your publish deadline

> ⏰ **Why the lead time?** Pins need to accumulate saves before Pinterest distributes them widely. Publishing at the peak means competing with content that's been building momentum for months.

### Exporting trends data

Pinterest's trends tool has offered data export, though the interface and availability have changed over time. If you can't export what you need, or you want data for your own niche rather than Pinterest's aggregate view, build your own dataset instead — see [below](#-build-your-own-trend-data).

***

## 📈 Build Your Own Trend Data

Official reports describe trends at Pinterest's scale. They can't tell you what's moving in *your specific niche this month*. For that, measure it yourself.

### The recent + rising method

1. Search your niche term on Pinterest
2. Collect the results with SortPin — [how to collect and sort](/pinterest-growth-and-analytics/how-to-sort-pinterest-pins-by-saves-date-and-popularity.md)
3. **Sort by date**, newest first
4. Among pins from the last 1–3 months, look for unusually high save counts
5. **Export CSV** to track it over time

### Reading the result

| Pattern                  | Meaning                                             |
| ------------------------ | --------------------------------------------------- |
| Recent pins, high saves  | 🔥 Active momentum — the strongest signal available |
| Only old pins perform    | 📚 Evergreen topic, not a trend                     |
| Recent pins, low saves   | ❄️ Cooling, or never took off                       |
| One recent pin very high | ⚠️ Single outlier — not a trend yet                 |

### The 3-source rule

Before calling something a trend, require all four:

* ✅ At least **3 unrelated accounts** covering the same angle
* ✅ All published **recently** (last \~3 months)
* ✅ All showing **above-average saves** for the niche
* ✅ Pattern still visible when you **re-check two weeks later**

Meet all four and you have evidence. Meet fewer and you have a hunch.

> 📊 **Exporting turns snapshots into trends.** Re-scan the same query monthly and diff the CSVs — that's a trend line nobody else in your niche has.

***

## 🗓️ Seasonal Planning Calendar

Pinterest's seasonal rhythm is consistent enough to plan against.

| Season / event             | Interest begins rising | Publish by      |
| -------------------------- | ---------------------- | --------------- |
| 🎊 New year / goal setting | November               | Early November  |
| 💝 Valentine's Day         | Early January          | Early January   |
| 🌷 Spring home refresh     | February               | Mid-February    |
| 💒 Wedding season          | December–January       | December        |
| 🏖️ Summer travel          | March                  | Early March     |
| 📚 Back to school          | June                   | Early June      |
| 🎃 Halloween               | August                 | Early August    |
| 🦃 Thanksgiving            | September              | Mid-September   |
| 🎄 Christmas               | September              | Early September |

> ♻️ **Seasonal pins compound.** A Christmas pin published in September works again the following year with no extra effort — one of Pinterest's real advantages over feed-based platforms.

***

## ❓ FAQs

**Q: What is Pinterest Predicts?** A: Pinterest's free annual trend forecast, built from its own search data and published ahead of the year it covers. It highlights topics Pinterest expects to grow, along with the search language people use.

**Q: Where can I find the Pinterest Predicts report?** A: Pinterest publishes it on its own business and newsroom sites each year, free and without requiring an account. Search for "Pinterest Predicts" plus the year.

**Q: Is Pinterest Predicts accurate?** A: It has a reasonable track record, but it's a forecast based on early signals — not a guarantee. Verify any prediction against live search and save data in your niche before building content around it.

**Q: How is Pinterest Trends different from Pinterest Predicts?** A: Predicts is an annual forecast of what may grow. Trends is a live tool showing actual search interest over time. Use Predicts for direction and Trends for timing.

**Q: Can I download Pinterest Trends data as CSV?** A: The trends tool has offered export, though availability has changed over time. For niche-specific data you control, collect pins with SortPin and [export to CSV](/download-guides-troubleshooting-and-info/bulk-download-pinterest.md) instead.

**Q: How early should I publish seasonal content?** A: Roughly 4–6 weeks before interest starts rising — which for major holidays means 2–3 months ahead of the event itself.

**Q: How do I tell a real trend from one viral pin?** A: Require at least three unrelated accounts covering the same angle recently, all with above-average saves, and confirm the pattern still holds when you check again two weeks later.

**Q: Should I chase every trend in the report?** A: No. Off-topic pins weaken what your account signals to Pinterest. Only pursue trends that genuinely fit your niche.

***

## 👉 Related Guides

* [📈 How to Spot Pinterest Trends Early](/pinterest-growth-and-analytics/how-to-find-pinterest-trends-before-they-go-viral.md)
* [🔍 Pinterest Keyword Research & SEO](/pinterest-growth-and-analytics/how-to-do-pinterest-keyword-research.md)
* [📊 How to Sort Pinterest Pins by Saves & Date](/pinterest-growth-and-analytics/how-to-sort-pinterest-pins-by-saves-date-and-popularity.md)
* [🤔 Is Pinterest Worth It?](/pinterest-guides/is-pinterest-worth-it.md)

{% hint style="info" %}
💬 **Planning a seasonal campaign?** Our [chat support](https://go.crisp.chat/chat/embed/?website_id=48b6c12a-2212-4be1-9e27-2dad7e2d5fb0) team can help you work backwards from your target date.
{% endhint %}