🧐The reason the pin creation date differs from the comment

Why do Pinterest pins show comments dated BEFORE the pin creation date? It's not a bug — here's how Pinterest's repin mechanism works.

Short answer: When someone repins an original pin, Pinterest creates a new URL with a new creation date — but keeps the original image, title, description, and comments from the original pinner. So you'll see comments dated before the pin's "creation date".

🔄 How Pinterest's Repin Mechanism Works

When a user shares an existing pin (repins it), Pinterest creates a new repin with a brand-new URL. But the new pin inherits several things from the original:

Element	Stays Original	Resets to New
🖼️ Image	✅ Original	—
📝 Title	✅ Original	—
📄 Description	✅ Original	—
💬 Comments	✅ Original	—
❤️ Reactions	✅ Original	—
🔗 URL	—	✅ New URL
📅 Creation date	—	✅ New timestamp
🔄 Repin counter	—	✅ Starts at 0

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📸 Before & After Repinning

Before — Original Pin

Original pin with all data intact

After — Repinned

Same image/title/comments but NEW URL and creation date

This is why you can see comments dated earlier than the "creation date" — they belong to the original pin that was repinned.

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🎥 Video Example

Watch how URL, repin count, and creation date change while image, title, description, and reactions remain the original:

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📊 Saves vs Repins — What's the Difference?

This Pinterest mechanism creates 2 important metrics that are often confused:

Metric	Definition
💾 Saves	Total direct + indirect shares received by the original author
🔄 Repins	Total direct shares of the specific pin (the one you're looking at)

Why It Matters

• 🥇 High saves = the original content is genuinely popular (long-term value)

• 🥈 High repins on a specific pin = THIS particular share is gaining traction (right now)

💡 Pro tip: When choosing pins to recreate, prioritize saves over repins. See: Case study: how I used saves to drive 1000 visitors/day

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👉 Related Guides

• 🥳 SortPin features for revealing hidden pin data

• 🎯 Case study: 1000 visitors/day from Pinterest

• 🛡️ How to grow Pinterest safely

💬 Have more questions about Pinterest data? Our chat support team can help.