> For the complete documentation index, see [llms.txt](https://help.sortpin.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.sortpin.com/the-reason-the-pin-creation-date-differs-from-the-comment.md).

# The reason the pin creation date differs from the comment

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**Short answer:** When someone **repins** an original pin, Pinterest creates a new URL with a new creation date — but keeps the original image, title, description, and comments from the original pinner. So you'll see comments dated **before** the pin's "creation date".
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## 🔄 How Pinterest's Repin Mechanism Works

When a user shares an existing pin (repins it), Pinterest creates a **new repin** with a brand-new URL. But the new pin **inherits** several things from the original:

| Element              | Stays Original | Resets to New   |
| -------------------- | -------------- | --------------- |
| 🖼️ Image            | ✅ Original     | —               |
| 📝 Title             | ✅ Original     | —               |
| 📄 Description       | ✅ Original     | —               |
| 💬 Comments          | ✅ Original     | —               |
| ❤️ Reactions         | ✅ Original     | —               |
| 🔗 **URL**           | —              | ✅ New URL       |
| 📅 **Creation date** | —              | ✅ New timestamp |
| 🔄 **Repin counter** | —              | ✅ Starts at 0   |

***

## 📸 Before & After Repinning

### Before — Original Pin

<figure><img src="/files/kLHgkAeeXCaM7UNAi5KX" alt="Original pin before repinning"><figcaption><p>Original pin with all data intact</p></figcaption></figure>

### After — Repinned

<figure><img src="/files/MXtB5MFvAs3VENaocuRb" alt="Same content with new URL after repinning"><figcaption><p>Same image/title/comments but NEW URL and creation date</p></figcaption></figure>

This is why you can see **comments dated earlier than the "creation date"** — they belong to the original pin that was repinned.

***

## 🎥 Video Example

Watch how URL, repin count, and creation date change while image, title, description, and reactions remain the original:

{% embed url="<https://youtu.be/vVhJRoh3cNw>" %}

***

## 📊 Saves vs Repins — What's the Difference?

This Pinterest mechanism creates 2 important metrics that are **often confused**:

| Metric        | Definition                                                                  |
| ------------- | --------------------------------------------------------------------------- |
| 💾 **Saves**  | Total **direct + indirect** shares received by the **original author**      |
| 🔄 **Repins** | Total **direct shares** of the **specific pin** (the one you're looking at) |

### Why It Matters

* 🥇 **High saves** = the original content is genuinely popular (long-term value)
* 🥈 **High repins on a specific pin** = THIS particular share is gaining traction (right now)

> 💡 **Pro tip:** When choosing pins to recreate, prioritize **saves** over **repins**. See: [Case study: how I used saves to drive 1000 visitors/day](/case-study/secret-free-traffic-methods-this-got-me-1000-visitors-day-visitors-fast.md)

***

## 👉 Related Guides

* 🥳 [SortPin features for revealing hidden pin data](/getting-started/overview-of-key-features.md)
* 🎯 [Case study: 1000 visitors/day from Pinterest](/case-study/secret-free-traffic-methods-this-got-me-1000-visitors-day-visitors-fast.md)
* 🛡️ [How to grow Pinterest safely](/faqs/how-to-grow-a-pinterest-account-without-getting-locked.md)

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💬 **Have more questions about Pinterest data?** Our [chat support](https://go.crisp.chat/chat/embed/?website_id=48b6c12a-2212-4be1-9e27-2dad7e2d5fb0) team can help.
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